The automatic customer counting system helps businesses better evaluate their potential for additional sales and develop customer service and marketing strategies in order to maximize their sales performance and profits. The customer traffic data allows in-depth analysis of the customers’ shopping and purchasing habits and accurately determine the sales performance obtained during periods of high or low traffic within each company’s store.
Customer tracking system allows effective and relevant management of strategies implemented daily. By cumulating store traffic data, analysis of the various types of traffic and customers’ purchasing behaviors become feasible over different periods of the year or during certain events or promotional activities.
Traffic information and detailed knowledge of traffic fluctuations for all periods enable businesses to offer better customer service. People counting and data analysis on customers’ buying behaviors optimize the organization of staff’s working hours. This reliable data contributes to a better control of wage costs and staff productivity. It is therefore reasonable to believe that an adequate number of salespeople in store at appropriate times contribute to additional sales. Therefore, more sales transactions and a better control of wage costs will increase the company’s profitability.